Billabong launches 'I Surf Because' customer acquisition effort
Apparel brand Billabong launched a digital marketing campaign July 28 featuring a surfing microsite and contests. The company worked with boutique interactive agency Design Royale on the "I Surf Because" campaign's creative and digital components.
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At X Games 16, there's something new and something old revisited
The action-sports event, which opens Thursday, is adding a skateboarding competition on video and a car race called superrally, and also bringing back supercross to the Coliseum. Boil the history of action sports down to its essence, and a single phrase emerges: Can you top this?
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Branding Bergado
By all indications, it would seem that 14-year-old El Segundo resident Allysha Bergado is a typical teenager who loves to skateboard.
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Best Lil Jon quotes
TYLER CLINTON This week I write about the under-performance of Lil Jon's latest , Crunk Rock , his part-time move to L.A. so his son Slade can be an actor and model, and whether or not he's done with crunk for good. In interview, Jon isn't the wild and crazy guy he projects in videos, but rather courteous and a good yarn-spinner. He's been on the Atlanta hip-hop, bass and crunk scenes for as ...
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Dude-Centric Video Network Break Media Moves Into 3D Programming
Following the success of 3D technology on films like Avatar, Break Media, a social video and entertainment site for guys, is moving into 3D programming today with the launch of a 3D video channel on Break.com. Video content, which will include action sports videos and a series of 3D mini-shows, will both be curated in-house and aggregated from across the web, so viewers have a one-stop-shop for ...
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